Strategic Partnerships and Business Development
Achievements
Energy, infrastructure and technology across EMEA.
Brands
Regional launch and project business development
Drove the launch of Bticino in the Middle East, winning contracts with developers, designers and consultants on major hospitality, commercial and residential projects.
Solutions: Wiring devices, MyHOME home automation, video door entry and guest room management.
Project business and channel development
Expanded Vimar’s project business in the Middle East, developing new partner channels and strengthening its presence across hospitality, commercial and residential projects.
Solutions: Wiring devices, By-me home automation, Elvox video door entry and Well-contact guest room management.
Technologies
Business development, channel and account management for leading technology vendors, through distributors, system integrators and project owners.
What I do
Developing market-entry and expansion strategies for international vendors and startups, aligning positioning, routes to market, partnerships and business opportunities in the Middle East.
Building distributor, system integrator and strategic partner networks that open access to customers, projects and new markets.
Defining technology requirements, evaluating solutions and identifying the right vendors and specialist partners for project and business needs.
Leading marketing strategy engagements covering value proposition, target segments, customer acquisition and retention across product and service portfolios.
About
Consultant, Strategic Partnerships and Business Development
Magda Anton brings 15+ years of commercial leadership, strategic partnerships and business development across energy, infrastructure and technology in EMEA, driving multi-million-dollar projects with P&L ownership.
Having worked on each side of the value chain, from brands and vendors to systems integration, distribution and utilities, Magda brings an end-to-end perspective to anticipate gaps and risks before they impact delivery and budget.
Her experience covers enterprise technologies including cybersecurity, networking, cloud, IoT, ELV and smart infrastructure, alongside energy and large-scale infrastructure projects. This combination of technology insight, market knowledge and commercial experience enables her to identify opportunities, connect the right partners and technologies, and turn business and project requirements into measurable value.
Whether you are bringing a brand to the region or strengthening an established presence, let’s talk about what you are working on.
Find me on LinkedIn